We started Waikiki The Label three years ago, because we could never find a bikini that would fit perfectly, make us feel confident and beautiful. When we first introduced the idea, we wanted to make sure our policy would be sustainable. We hope to inspire others to buy beautiful, long lasting suits that are sustainable, rather than fast fashion. Because a cute bikini should be something to hold on to rather than only being able to use it for one season.

Our new collection will be dropping soon and will be available on pre-order. The new designs are high waisted, flattering around the bottom and made of super soft and flattering fabrics.

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Our designs are catered to your curves and will accentuate the body in all the right places. We are a sustainable and eco-friendly brand, using recycled and luxury high quality materials from Italy. We design our products in the Netherlands. Each and every purchase has been designed with love and care. We handwrap all orders and make sure each package has been wrapped carefully.

We pride ourselves of continuously thinking of new ways to cater to woman's needs to help them feel confident no matter what they wear.

We design pieces with different shapes and styles for every body. Keeping in mind that you don't have to give up enjoying life and food in order to feel like a water goddess on the beach.